The investment diamond market as it exists was born of a policy instituted in the 1930s by De Beers' London-based marketing subsidiary, the Diamond Trading Company, more commonly known as the Central Selling Organization or CSO.  At that time, the CSO began sorting out and selling its finer and scarcer diamonds at prices which were raised to provide appreciation considerably in excess of that from other investments.  Few could afford to buy these expensive stones as jewelry, but buying them as an investment with a growth rate assure to beat all others was another matter all together.

By the 1940s, the Swiss investment community caught on to De Beers' offer of protecting purchasing power from the forces that erode it; the French and Germans were only a few years behind.  The Saudis and Japanese picked up the quiet message in 1973, and Americans in 1977.

The investment diamond market has rapidly become important to De Beers.  Investment diamonds, which account for barely two percent of all diamonds mined each year, represent 15 percent of the cartel's revenues.  By continually raising investment diamond prices, De Beers can then justify charging relatively higher prices for its bread-and-butter jewelry diamonds, which are far more plentiful.

De Beers' investment diamond policy (instituted without fanfare 85 years ago) has caught on quietly and steadily worldwide, and rapidly since it captured the interest of Americans.

The Origin of the Investment Diamond:

What is an Investment Diamond?

One which is D through I in color and flawless/internally flawless to VS2 in clarity.  The cut of an investment diamond is of the most exacting standards.  A ture investment diamond (one which is not discounted in the trade) must also be graded by a laboratory as having "slight" to "none" in the fluorescence grading category.  It is a rare commodity and is in the top 2% of all diamonds mined in the world.

The Attributes of an Investment diamond are as follows:

I  N  V  E  S  T  M  E  N  T     D  I  A  M  O  N  D     B  R  O  K  E  R  S